your selected question
Why do you sell products in pink and blue?
Colour plays a huge part in children's lives but it's become a tradition for parents to dress baby girls in pink and boys in blue. However, the question arises that do children really prefer these colours or is colour stereotyping imposed on them by their parents?
According to child psychologists, research now shows that gender is a major factor in determining children's colour preferences, with most boys typically preferring blue and girls preferring pink from infancy. To meet the needs of these colour preferences and to ensure children are given a choice, Mothercare are offering limited products in both blue and pink variations.
Colour is vital to children's learning skills, it makes their world fun, stimulates their minds and enhances their development. Child psychologists believe that children develop their colour preferences through a range of means which are partly determined by innate factors (i.e. born with a predisposition to like either pink or blue) and partly determined by experience (i.e. parents selecting colours for their children).
Despite these findings children should be allowed free choice when it comes to colour and should not be limited by gender stereotypes. Children are born with the ability to discriminate between colours and continue to develop and change their colour preferences as they grow older.
In this respect, the freedom to make their own colour choices plays a major role in enhancing their development.